App Store Submission Checklist

Ensure debug menus, mock seed buttons, and verbose console print statements are wrapped with #if DEBUG / #endif so they never appear in production builds.

Replace all "Lorem ipsum", placeholder images, and test user avatars with genuine production content and clean graphics.

Add "App Uses Non-Exempt Encryption" (ITSAppUsesNonExemptEncryption) set to NO (or YES with compliance docs) in Info.plist to avoid export compliance prompts on every upload.

Provide user-facing rationale for NSCameraUsageDescription, NSPhotoLibraryUsageDescription, NSLocationWhenInUseUsageDescription, etc. Explain clearly WHY the app needs access.

Ensure your app target and all third-party SDK dependencies contain required reason APIs declared inside PrivacyInfo.xcprivacy.

Ensure the bundle identifier in your Xcode target signing settings exactly matches the identifier registered in App Store Connect and Apple Developer Portal.

Per App Store Review Guideline 5.1.1(v), apps supporting account creation must offer an in-app path to delete the account and associated personal data.

Switch CloudKit Schema to Production in CloudKit Console, and verify live production API endpoints, SSL certificates, and keys are active.

Create and verify a StoreKit.configuration file in your Xcode schema. Test fresh purchase, upgrade, downgrade, restoration, and cancellation flows.

Ensure single-size App Icon (1024x1024) is configured without transparency or rounded corners in Assets.xcassets, along with AccentColor and dark mode colors.

Simulate network loss and memory pressure. Ensure friendly empty states or retry buttons appear instead of infinite spinners or abrupt crashes.

Incorporate your core brand name and top high-volume keywords into the Title and Subtitle. Ensure the App Store Name matches the Xcode Display Name.

Comma-separated without spaces (e.g. swiftui,components,xcode,ios). Do not duplicate words already in your Title or Subtitle, and omit category names or competitors.

Hook readers in the first 3 lines before the "more" cut-off. Detail features, value propositions, and bullet points. Promo text can be updated anytime without a new build.

Pick the most accurate Primary category (e.g. Developer Tools, Productivity, Utilities) and an optional Secondary category.

Support URL is strictly mandatory and must point to a live, working contact or FAQ web page. Add Marketing URL if you have a landing page.

A publicly accessible Privacy Policy URL is mandatory for all apps. Mention Standard Apple EULA or custom Terms of Service in Description & designated fields.

Answer questions regarding violence, mature content, unrestricted web access, gambling, and user-generated content honestly to avoid classification rejections.

Submit the initial IAP/Subscription alongside the first build. Upload review screenshots of the paywall and add localized subscription descriptions.

Select Free or Pricing Tier and configure international availability (be aware of special regulatory requirements such as China AI regulations or EU trader status).

Choose "Manually release this version" if you want to coordinate marketing, press, or Product Hunt launches after Apple approval.

Minimum required: iPhone 6.7"/6.9" (1290x2796 px or 1320x2868 px). If supporting iPad, 13" iPad (2048x2732 px or 2064x2752 px) is mandatory.

Apple requires screenshots to reflect real in-app user experience. Avoid purely graphic artwork without app screens.

Apple guidelines prohibit price mentions, promotional discounts, or ranking claims ("#1 App") in screenshot visual graphics.

Videos must be captured directly from device screen footage showcasing actual usage with no live-action marketing actors.

If your app requires a login, provide working username and password in App Review Information. Ensure the demo account has pre-populated data.

If your app integrates Bluetooth hardware, proprietary APIs, AI generation, or specific location features, explain how the reviewer can test them.

Reviewers often test on quick rotations. Attaching a screenshot of where the "Delete Account" or "Restore Purchases" button lives avoids erroneous rejections.